The role and importance of media is vital in 21st century as media is
playing the role of gatekeeper and watchdog. It is an age of
globalization and media which influences thoughts, lives, emotions and
actions. Males and females are waving together not only the in media
institutions in modern age but they are also participating in every walk
of life including the police, army, business, law, medical, engineering,
aeronautics, teaching, nursing etc. Women are part of every field of life
in developed and modern societies while their participation is limited
in different spheres in the conservative societies where they have to
face problems and criticism. Pakistan is also among the
underdeveloped nations having multifaceted cultural, traditional and
religious taboos that restrict women in participating some of the
sectors purely meant for their male counterparts and journalism is also
such a field in which women have to confront numerous problems and
hurdles. The present study would examine their skills and expertise in
the field of media and suggest ways and means for resolving their
problems besides pointing out future prospects for this vital segment of
the society. In this regard, suggestions would be put for consideration
of the organizations and institutions working with or on women rights
and development
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